Why Is It Necessary To Create Brand Awareness

brand awareness

What is Brand Awareness?


According to wikipedia.org, “brand awareness refers to how likely a consumer is to be aware of the brand in the marketplace. It does not necessarily mean that they are more familiar with the brand or have more positive feelings towards it.”

Brand awareness can help you on your road toward building a strong customer base because it helps build trust between consumers and business owners. Consumers will trust products that are endorsed by people they know and trust, which can be boosted by having an easily accessible presence on social media accounts like Facebook and Twitter, where buyers feel safe voicing their opinions about purchases they’ve made.

Why do businesses need to create brand awareness?

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By creating brand awareness, businesses are able to build up their brand in the eyes of consumers, which will leave customers more willing to buy products or services when they need them. If your business is looking for new ways to expand its clientele, then creating a strong presence on social media can be an effective way to reach consumers who may not have heard about you before.

How can you create your own brand awareness?

There are several ways that you can create your own brand awareness for a company. The easiest and most effective way would be through the use of social media outlets like Facebook and Twitter, where posts from friends and family members mean a lot more than advertisements from companies that people don’t know about. However, it’s important not to take advantage of social media outlets for advertising purposes, as that can turn off future customers. Instead, try to use these accounts to post pictures or details about upcoming events where you will be selling your products or services. Also, make sure that your posts are relevant to what your business does.

Examples of brands that have created their own brand awareness

Some examples of brands that have taken advantage of the power of social media accounts are Domino’s Pizza and Starbucks Coffee. Domino’s has started a campaign called “Treat Yourself” which they’ve kicked off through several tweets on Twitter, where people can win prizes for retweeting their promotional pieces. Through this initiative, not only is Domino’s creating brand awareness by keeping their name in the minds of people who use Twitter daily, but they are also trying to help improve their standing in the fast-food industry by promoting itself as a company that cares about its customers’ health.

Starbucks Coffee has done something similar to Domino’s Pizza; however, instead of using Twitter to make their campaign known, they used Facebook. Starbucks created several posts on their Facebook page which allowed them to offer free drinks via vouchers that were redeemable through cashiers at any Starbucks Coffee location. By creating brand awareness on social media accounts like this, Starbucks was not only able to get the attention of current customers, but they were also able to attract new customers by keeping their name top-of-mind.


Brand awareness is an important aspect of the marketing process. Customers who are aware of your brand will be more likely to purchase from you because they trust you and know what type of products or services you offer. If customers don’t recognize your company, then they won’t make a purchase unless it meets their needs at the time which means fewer sales for you! This article should have given some helpful tips on how to increase your brand awareness by utilizing social media platforms like Facebook, Twitter, LinkedIn, etc., as well as SEO tactics such as building high-quality content with keywords that relate to your industry niche. Consider these strategies when developing your digital marketing plan so that customers can find out about all the benefits of working with your business!

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