When it comes to ranking high on Google and other search engines, the words “technical SEO” can get thrown around. What’s technical about SEO? Is it really that difficult? Not necessarily.
Today, most people focus almost exclusively on what Google can do for them. Google being Google, though, it’s not uncommon for others to want in on what Google can offer them as well. That’s why so many companies are jumping on the bandwagon with “mobile-friendly SEO” and “mobile SEO.” There are even entire marketing campaigns built around “touch screen” technology.
So what exactly is technical SEO, anyway? Well, if you’re reading this article, you likely know the importance of site speed and your ability to optimize for search engines, but what about the importance of making your site as accessible and user-friendly as possible? To better understand, let’s break down the technical aspects of your business and identify what technical SEO services can do for you. First of all:
SEO In A Nutshell:
technical SEO works around the entire process of search results, including content, title, URL structure, internal links, and internal links, among other things. Basically, search engines (or bots) look for relevant keywords embedded within your web pages. If the robots can find those keywords, they will label your web pages as “related” and “organic.” This classification, of course, makes it easier for users to locate your web pages when searching for a product or service that you offer. These are essentially the nuts and bolts of SEO.
The goal of a technical SEO audit is to look at the entire process and see if everything is being done correctly. An audit like this requires the assistance of several different sources, namely: SEO experts, webmasters, and search engines themselves. All of these players need to be looking at your website in the same way, with the same goals in mind. If one of them sees something that is out of place, it will immediately change the classification of your site from “relevant” to “unnatural.”
Things To Consider
If your website is hosted on a content-rich server, you have a leg up on the competition because your pages will load faster and with fewer errors. However, if your web pages are too slow to load, or they have broken links or other structural problems, the SERPs will deem your site to be “unnatural.” In technical terms, your web pages are “mixed content,” and technically, it’s not your fault because the technical SEO efforts were unable to fix the issue.
A technical SEO audit also includes looking at the sitemap. The sitemap is a detailed listing of all the pages that make up your website. While the sitemap may not be very aesthetically pleasing to your visitors, it is vitally important when ranking high in search engines. A site map that is full of broken links or missing content is clearly negative SEO. Therefore, it is extremely important that you perform a thorough technical SEO audit on your web pages each year, preferably as part of your annual site audit.