Digital marketing is such a diverse world that there are different types. Read this article to know the different types of digital marketing and how you can use them to your advantage. You can select a particular classification that works best for your brand and company.
Search Engine Optimization
You may already be familiar with search engine optimization as it is the most common type of digital marketing. This is concerned with growing your online visibility using organic search engine results. The goal of this type of marketing is to boost your search engine results pages, whether it be on Google or on Bing. You can use this by following the guidelines set aside by Google or Bing. Pay close attention to algorithm changes or updates so that you can adjust your website accordingly. This digital marketing category is applicable for practically everyone, especially those with websites that are reliant on visibility to attain sales.
Search Engine Marketing
This category encapsulates all the other factors that search engine optimization neglects. This covers paid traffic from various websites. You can see this as the websites that appear on the google search pages that are marked as sponsored. This also extends to the social media world wherein various social media platforms are utilized to redirect site visits and traffic to one’s website.
Social Media Marketing
Social media marketing widens your reach because these platforms have millions of users that go online every day. This is a great way to advertise because it allows you to connect with your audience in a much more intimate manner. You can use social media to gather valuable customer feedback as well as to have points of improvement in improving your service or your products. This type of marketing covers all platforms, from Facebook to LinkedIn.
You can also use the platform to have a closer look at what your audience says about you. Pay attention to what they are talking about and pattern your marketing tactics after that. Engage in a personal conversation with them. Monitor the engagements and performance of your posts. A higher number of engagements means that there’s a higher chance of converting it to sales.
This category deals with delivering premium quality content to your users. You capitalize on their engagement in order to transform that into sales and leads. You can place your content everywhere you wish. This could be on Twitter, on YouTube, or on various blogs on your site. The essence of this type of marketing is luring in individuals using valuable information that they can actually apply in their lives. Make sure to optimize your content with the corresponding keywords so as to boost their reach.