The majority of SEO best practices lists are jam-packed with bad, out-of-date advice. Either that or they concentrate on topics that only a small number of readers are interested in. To put it another way, they are lists of SEO advice rather than best practices.
Everyone should follow best practices, whether they own a blog, an eCommerce company, or a local brick-and-mortar store.
HTTPS encrypts data transmitted between the visitor and the server, making your site’s pages more secure. Since 2014, it has been a Google ranking element.
Check the loading bar in your browser to see if your site is already using HTTPS.
If you see a lock icon before the URL, you’re good to go.
Many web hosting includes them in their packages. If yours doesn’t, you package get one from LetsEncrypt for free.
The good news is that making a move to HTTPS is a one-time task. Once installed, every page on your site, including those you publish in the future, should be safe.
Make Sure Your Pages Load Fast.
Nobody wants to go to a website that takes an eternity to load. That’s why, since 2010, page speed has been a ranking element for desktop, and since 2018, it’s been a ranking factor for mobile.
Page performance is influenced by various factors, including your site’s code, server location, and pictures.
Google’s Pagespeed Insights tool can give you a basic idea of how your pages perform. Enter a URL, and you’ll be given a score between 0 and 100, as well as suggestions for improvement.
Target A Topic With ‘search Traffic Potential.’
A keyword analysis remains an indispensable part of SEO. It’s pointless to spend time, effort, and money trying to rank for keywords that no one is looking for (unless you want to attract links).
Let’s imagine you’re in the business of selling software lessons. Because there is no search volume for a keyword like “how do I make the font larger in a coffee cup HTML editor,” it makes no sense to target it.
Match Search Intent
Nobody wants to see product pages in the “how to create a protein shake” search results.
Those individuals are in the process of learning rather than purchasing.
Because Google recognizes this, all of the top results are blog entries rather than pages offering protein powder.
For a query like “purchase protein powder,” the opposite is true.
People aren’t seeking a protein shake recipe; instead, they’re looking for a place to buy powder. As a result, most of the top ten results are eCommerce category pages rather than blog entries.
You found these SEO best practices to be beneficial. You’ll be on your path to greater rankings and more visitors if you follow the advice above.
Here are a few more pointers to help you reach your target market:
If you’ve written a piece in the past that is no longer relevant to users, attempt to update it, especially in light of recent Google adjustments. Three hundred one redirects it to a newer, fresher piece of information on your site in the worst-case situation.
You’ll be able to keep the backlinks, social media shares, and other on-site interaction metrics you’ve already accumulated.