Is your current website strategy broken? Read this article for the tell-tale signs as well as some tips on how to solve it. Even if you have exerted a lot of effort into perfecting your website strategy, there is still a chance that it will become outdated and obsolete. The problem is it is very difficult to identify if you are going downhill until you have failed. There are numerous subtle trends that you might have missed that could cause you to be left behind by the times.
What Is Your Website All About?
There is an issue with what your website really stands for. Is it you as a company or you as the creator of the company? It is very tempting to stick with a cold and distant 5 that will make you look reliable and very professional. However, one of the most prominent deciding factors of online users is when they feel a personal connection to the company. Add a personal twist to your company slogan so that your online visitors will consider you since you come off as someone who cares. Think about what the potential customers want to hear and say that.
You No Longer Get Leads
This is one of the most obvious signs that your website is no longer working. Leads are the individuals who start off as visitors but have the highest chances of becoming a customer compared to other leads. You can get more leads by adjusting your strategy. Create meaningful content that other people can actually use. Answer various questions that customers will ask on a daily basis. They shouldn’t feel the need to reach out to customer support for some queries because the details should already be laid out on your site. Reaching out to you will discourage them from purchasing your products or services it is another extra step.
Your Website Has A High Bounce Rate
You can see you this using Google Analytics. This is when an online visitor drops by your site, goes through a page or two and then leaves. This is a bad sign because this means that they can’t see anything that can make them stay or browse through your web pages. It has the power to affect your search engine results page rankings. Also, make sure to create engaging content that will entice your visitors to check out other pages.