In today’s time of the highly competitive world, we have mentioned some important email marketing tips you should know about. These will surely help you advertise your website properly.
Improve Your Preheader Text
Your preheader text is just as important as your headline. This is the first preview of your subscribers to the rest of your email. You have to make this section enticing and very interesting so that they will want to continue reading it. You can also optimize this section to improve your open rates. You can include very interesting elements into this section such as the words free shipping or discount codes available. Just make sure that you stay true to your word and you are not just floating out clickbait words.
Add Some Call-To-Action Buttons
Call-to-action or CTA is one of the most important marketing tactics. It actually incentivizes your subscribers to engage with you. This could include “shop now” or buy now. However, it is proven that users will less likely engage with very obvious sale-driven call-to-action tactics. you can try something that is more interesting. You can go for something that says shop now & get 30% off. Make sure to have functional CTA buttons within the email body.
Boost Your Engagement
Engagement is very important because it gets you one step closer to making a sale. Obviously, the primary goal of email marketing is to boost your company’s sales. More than that, you can also optimize email marketing as something that will strengthen your relationship with your subscribers. Instead of settling for a one-time sale, why not try to turn them into your loyal customers and fans so that they will also end up buying from you regularly and in the long run? Being on their good side also means that they are more likely to recommend you to their circle of friends.
In this era, everything can be performed through your mobile device. Everyone uses their phone all the time and that includes reading emails. You should make an attempt to make your emails mobile-friendly. You can trim the subject line and turn it into something concise so that it will fit most mobile devices without cutting off some parts. Did you know that about 50% of emails are now open through mobile devices? That means that you should also pay attention to the layout of your emails. The body should automatically adjust to the layout of any mobile device so that they can properly and easily interact with your email.
Avoid Getting Marked As Spam
This is one of the scariest things about email marketing. There is a fine line between being an accommodating company and be an annoying one. Make sure to cap the frequency of your emails to specific users. You cannot risk spamming someone and then have them unsubscribe from your email list. Apply frequency capping. This feature allows you to limit the number of emails you send to your subscribers. This will monitor your emails and automatically cap it once you have reached the maximum number of times.