Did you know that email marketing is an important part of digital marketing? Here are some of the most important email marketing tips that you should know about. The problem with email marketing is it is very easy to dismiss and it’s hard to convert into sales. Follow the given tips to improve the way you market through your audience’s inboxes.
Use The Double Opens Strategy
The first step to email marketing is to make sure that your recipients will actually open your emails. It is so easy to dismiss emails that are a low priority. Here’s what you need to do if the email to the subscribers was not opened n the first time you sent it. On the second
Take note of these tips. Firstly, create subject lines that actually grab the attention of your audience. Optimize your preheader text to give a preview of what the content of the email will be. Make sure to pay attention to the sending time. If the person didn’t open your email right away, do not resend it immediately. The advisable time to wait is between 3 to 5 days.
Important Email Marketing Tips- Improve Your Subject Line
Did you know that you only have about 4 seconds to grab someone’s attention online? You have to optimize that timeframe to reel their attention. One quick tip is to turn your subject line into a cliffhanger. This will tickle their curiosity and make them more likely to open your email. Using cliffhangers is an ancient writing tactic to make sure that the person keeps on reading. For example, you can end your headline mid-sentence and with an ellipsis so that they will click on it to find out the rest of the sentence. You can also go for something that teases something informative and useful to your subscribers.
For example, you can go for something like, “The secret to losing weight very quickly is…” Fair warning: to not overuse this tactic. If you do this all the time, the audience members will see you as someone who fools them. You can actually come off as annoying and unimportant.