They say that a photo is worth a thousand words. That is exactly why you should know how to create a logo for your website. A logo gives a preview of your identity as a company. It is your identity and representation in a competitive world. It is very important that your logo is something that is memorable for you to survive the oversaturated competition online. Are you a beginner but you still want to be the one to create your company’s logo? Then you have come to the right place. Check out the guide below on how to create a logo for your website.
Why Do You Need A Logo?
Becoming a memorable business is difficult. In fact, you can compare the online world to dating. Your first impression matters and it will dictate the presence or absence of future interactions. That is why you need a logo. It is the picture that is going to tickle the audience’s interest in checking you out. Your logo is also going to be a part of everything. It will appear on the website, on the product packages, on your emails, etc. Because of this, it is very important to craft the perfect logo that will accurately represent your company and your visions.
Before you jump into making a logo, you first have to identify the identity of your brand. You have to outline your company’s personality so that you can perfectly translate it into a logo. In this process, you can identify certain things like the origin of the company, the vision of your company, the different beliefs or values that the company lives by, unique traits, etc.
Gather Some Inspiration For Your Logo
Do you have any other company that you aspire to be? It is very difficult to come up with your own logo design from scratch. One trick is to gather a list of inspirations to pattern your logo from. Another trick is to think like your audience members. What do you want them to perceive you to be? How do you want them to feel once they see your logo? Think like a person from your target demographic and always remember that your logo should appeal to them in an instant. You can also host a brainstorming session. Remember that the more people are part of that session, the better. You cannot achieve a diverse list of ideas if you’re only going to think on your own.
Create A Mood Board
Another way to get inspiration is by looking at a certain set of photos. This is applicable to visual individuals. One way is by creating a mood board that contains all the elements that you want to encapsulate in your logo. This board should contain all of the elements for your logo, like the color palette, inspiration, trigger words, etc.
You can also include a range of font styles for your logo. You can also include suggestions for the theme of the logo. Do you want something minimalist or rustic? Obviously, this will depend on the type of service that your action in providing. Just make sure that the elements you choose actually complement each other in an attractive way.