This is the second part of how to create a content marketing strategy. This process is so long that it is necessary to divide the guide into two sections. This article will discuss content production, identification, and allocation of resources, and other steps on how to create the perfect content marketing strategy for you and your company.
Identify And Allocate Your Resources
Since content production is the primary way of marketing, you need an entirely separate department that deals with it. You have to identify who is in charge of producing or maintaining content. You also need to list what human, physical, or digital to work will you be needing in order to create and manage content. There should also be a strict uploading schedule to maintain the activity of the website.
The typical workflow is that the CEO or chief marketing officer will approve the content strategies. Then, the content marketing manager should deliver tasks to the content team. The in-house writers or freelancers will produce the content which will then be approved by the manager. You can also hire people that specialize in video creation, podcasting, or graphic design, depending on what you need.
Create A Content Calendar
Since you are going to manage a lot of content, you need some sort of organization and that’s where a content calendar is important. This ensures that you efficiently plan every step you make. Have every content scheduled so that you no longer have to physically upload them in real-time. You can simply use a google calendar and put the due dates for every content. There is also other software that you can try out.
Distribute And Market Your Content To Create A Content Marketing Strategy
You could churn out the best content possible but it wouldn’t make sense if it does not reach your target audience. Distribution and marketing are very important so that the proper people can see the content and you can convert them into sales. You have to handle your content correctly in order to achieve the best results. One easy way is through email marketing in which you distribute the link of your content to your email subscribers. You can also notify any influencer mentioned in your content so that they can immediately share it as soon as in a secluded. That will further widen the reach of the content.
After distribution and marketing, the next step is to measure the effects of these content. You have to keep a database of which content actually works and which flunk. You might want to take a look at specific numbers like the increase in revenue, an increase in site visits, and an increase in the number of email subscribers. These tangible data will let you know which tactics work and which do not.