How A Cross-Media Study Helped Samsung Boost Marketing Efficiency


How A Cross-media Study Helped Samsung Boost Marketing Efficiency

Samsung executed an extensive cross-media campaign before even launching Galaxy S9 in the Philippines to boost marketing. They partnered with other companies for evaluating the effectiveness of their media spend, and this helped them in measuring cost-efficiency across platforms and channels. Every year, tech companies are releasing new phones for their target audience all over the world.

Cross-Media Study By Samsung

There are many benefits that Samsung gained from its cross-media study. Here are some of the highlights of this study.

Video and Media Combination For Highest Effectiveness

How A Cross-media Study Helped Samsung Boost Marketing Efficiency
How A Cross-Media Study Helped Samsung Boost Marketing Efficiency

Samsung Company was ready to launch new smartphones, and they tried their best to connect Filipino consumers to get associated with their brand. They tried this association in all terms, like style, quality, and innovation. The study showed them that YouTube was seven times better when compared to all other social media when it comes to building brand association. The second thing on the list was TV.

Video Drives And OOH For Higher Purchase Intent

When it comes to generating awareness mainly for Galaxy S9, social media, TV, and many other platforms played major roles. But, among all, OOH and YouTube advertising was best, and they impelled the highest number of consumers in this country at the lowest cost. YouTube was the media that helped in enhancing awareness by at least 38%. Hence, it is very important to invest in the platforms and channels, which ends up making strong impacts on the brand.

YouTube Is Cost-Effective

Among all the platforms and channels, YouTube turned out to be cost-effective, and meantime, it is very efficient as well. The cost spent on YouTube was just one-third of the cost required for TV advertising. So, there are many benefits of utilizing YouTube for reaching consumers and building the highest impacts.

Tools To Be Used To Boost Marketing

There are many tools available today which can help in reaching out to international consumers. Companies should make use of these tools for their product marketing strategies. One of them is a real-time speech translator.

Bluetooth 40 Languages Real-Time Speech Translator

This product is very useful when it comes to translating other languages, and it supports translation of 40 different languages. Through this type of tool, it becomes easy to reach out to global consumers and connect with them.

How A Cross-media Study Helped Samsung Boost Marketing Efficiency
How A Cross-Media Study Helped Samsung Boost Marketing Efficiency
  • This product offers features like voice translations and photographing as well
  • This is the best real-time translator who helps you when you are communicating with consumers from other countries
  • It features 2.4G wireless connection, and this helps in connecting with all kinds of mobile devices through Bluetooth
  • It also offers 370mAh rechargeable battery and uses low power mode
  • The design is compact and small and it is easily portable
  • 13.5 cm x 3.5 cm x 1.2 cm is the size of this real-time translator, and the package contains one single Translating Device

Final Thoughts

Cross-media study, connecting with customers, and usage of the right tools is very important for successful marketing strategies in any country.

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