Business or trade conducted through the Internet is defined as e-marketing. For example, digital marketing, Internet marketing, etc. It is a process where businesses advertise and sell products and services using the internet. They cater to specific audiences through various mediums such as social media networks, advertisements on smartphones, etc. It is an important marketing tactic for businesses to increase their footfall and revenue.
What Is The Importance Of E-Marketing?
The world has gone purely digital with the majority of the transactions happening on the Internet. To still be relevant and have incoming business, digital marketers must have a good presence on all the major channels. This will help them spread awareness about their products online as well as offline. E-marketing is effective as business happens in real time. Compared to offline marketing, it gives way more transparency too!
Benefits Of E-Marketing
- E-marketing gives businesses a high return on investment and an increase in revenue, in comparison to traditional marketing.
- E-marketing allows businesses to sell their products worldwide.
- It reduces marketing costs as it is only done on the Internet. At the same time, the effectiveness doubles.
- E-marketing yields quick results.
- Using analysing metrics, businesses can track their performance and sales. This increases efficiency.
- Unlike traditional marketing, digital marketers have the opportunity to create a viral sensation out of their products. This brings in huge amounts of publicity and traffic.
Top 5 Varieties Of E-Marketing
Content marketing refers to creating precise and valuable content to communicate with brands and generate sales. The goal here is to educate customers about the products rather than push a sale on them. Content can be in the form of blogs, videos, social media posts, etc.
In this process, digital marketers earn a commission when they advertise other brands and make sales off it. Affiliate marketing can be done through articles as well as videos.
Email Marketing And Newsletters
This is one of the best ways to reach plenty of people in a cost-effective manner. Customers can be precisely targeted according to demographics. They can be updated about products they might have recently ordered, new offers, flash sales, etc.
Search Engine Optimization (Seo)
Through SEO, brands can create articles with content that can be easily picked up by popular search engines to increase the web page rankings. The various factors that contribute to good SEO are the content, structure of the content and the placement of keywords. If an article has a good SEO score, Google will push it towards the first page.
Search Engine Marketing (SEM)
In SEM, digital marketers use the paid search options to receive traffic (Pay per click advertisements). Earlier, it encompassed both SEO and paid search. But now, it only refers to paid search.
E-marketing is very beneficial to any business. This is because, with traditional marketing brands can only target a limited number of people. E-marketing allows marketers to have a worldwide audience. Prospective customers can be targeted and shown relevant advertisements according to their location. Businesses can employ lucrative ways to attract the customers.