Experts note that the industry is growing faster than the Internet itself. They remain active online and constantly convert more leads to paying clients through paid advertisements. Based on research from Buzzlight, email marketing actually has the power to increase business revenue by 45 percent yearly. What’s even more amazing about this statistic is that email marketing is a cost-effective way of generating leads.
Helps In Maintaining Business Relationship
An email marketing service helps businesses build campaigns and maintain relationships with existing and potential clients. Some CRM software programs are able to create and maintain contacts with customers, which in turn, would allow companies to have a direct contact with their target market. Such programs would allow them to send out emails that would be highly targeted, containing relevant information that will be helpful in attracting prospective clients. Aside from this, such CRM tools also allow companies to set up and maintain customer loyalty programs through the use of emails.
A good email marketing service enables companies to create and maintain successful subscriber lists. To achieve this feat, the tool would have features that enable it to create relevant emails for each individual subscriber. This would allow the subscriber to receive emails related to his interest. These may include tips and tricks on how to use the product, sales updates, and other useful emails. Other marketing tools such as the optin capture form would also be incorporated into the list building process of the subscriber list.
Know About Funnels
One of the best email marketing solutions available would be funnels. A funnel is an effective list management system which consists of two different components. The first component is a squeeze page, which encourages subscribers to join the list. The second component is the sales funnel, which further encourages subscribers to buy the product being offered. Subscribers will be sent emails when new items become available and once they have purchased the item being advertised, they will receive another email containing valuable information.
The next thing companies need to do in order to succeed in their email campaigns is constant contact. In order to get subscribers to constantly stay in touch, companies can utilize email templates, which are very popular email marketing service providers. These templates usually contain the details of the company’s contact information and personal information. This information can be combined with images and other graphics that will help motivate subscribers to remain in touch with the company. In addition, there are also other features of these templates which allow them to contain sales letters, as well as email campaigns.
Free trials are usually available for one week, which allows a company to test out the system before making a long term commitment. Many experts recommend that companies should only pay for a single email marketing service per month. This ensures that the service provider can generate new subscribers on a regular basis, as well as confirm that they are indeed interested in receiving information from the company. It is therefore advisable that companies get at least two free trials from every email marketing service provider. This ensures that every email marketing service subscriber is interested in receiving information from the company every month.