Email Marketing Strategy: Do’s And Don’ts You Must Know


Email Marketing Strategy

Email marketing strategy is an effective way to get your point across to your customers. Email marketing strategy is a long-form marketing option. It has proven to show more results in comparison to other marketing strategies.

Among online marketing options, many big companies like Amazon, Hubspot, etc. use email strategies to connect with their customers.

Do’s Of Email Marketing Strategy

If you run a campaign right through this strategy, you will see that you have more customer engagement than other marketing forms.

Email Marketing Strategy: Personalize Your Message

Everyone needs to feel important and is looking to find people and things that will make them like that. So whenever you send an email to your customers, add a gesture of personalization to show that you have written an entire email ONLY for that particular customer.

Email Marketing Strategy for you
Email Marketing Strategy: Do’s And Don’ts You Must Know

You can begin with “Hi so and so” and go about talking about what they may like etc. Amazon is a great example of personalization email marketing.

Your Subject Is Everything

A typical customer receives about twenty promotional emails on his phone at an average. This, in addition to his work and personal emails. In a scenario like this, you need to come up with an energetic and engaging subject line that will compel the user to choose to open your email among the other fifty lying in his inbox.

Pick the most attractive and call to action kind of subject line for your email. Unless you do this, in most cases, your long email will end up in their trash bin.

Email Marketing Strategy: Convince Your Customer But Gently

Often we come across emails in our inboxes that are so blunt and harsh that we naturally tend to dislike such conversation. Your client or customer will read your first email and right then and there decide whether it is worth subscribing to your newsletter or promotional emails.

If you go in their face and make them feel forced to do something, you will most likely lose the customer. Tell them the benefits they will get from your business and subtly direct them to buy materials.

Don’ts Of Email Marketing Strategy

Email Marketing Strategy for business
Email Marketing Strategy: Do’s And Don’ts You Must Know

You Cannot Personalize Everything

In our previous points, we told you to make your emails personalized. However, like Everything else, there are terms and conditions attached to it. When you have a large number of people as your customers, giving automated reply becomes mandatory.

Mails for thank you, greetings, confirmations, and such type must be automated.

Don’t Spam

This is one of the essential strategies among all. All people run away from spam emails and are very quick to send them to the trash can. Beware and take precautions to not come across as a spam marketer.

Only stick to a limited number of emails a month. Going over it may cause your customer to lose trust and interest in your business.

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