Email Marketing Statistics – How To Improve Your Market In The Industry

email marketing statistics

We should always check email marketing statistics before starting a business. When the resources are minimal, people need to make sure that they are not wasting their time or money while starting a business. When it comes to marketing, no tool is as valuable as email marketing. Businesses might think that there are several other ways to catch people’s attention, then is it essential to invest in email marketing? In short, the answer is yes. The impact that email marketing can have is much more than just filling inboxes. People have been curious about the benefits that email marketing can have. This content is about email marketing statistics that help people manage resources within a time frame and limited money.

Widespread Use of Email Marketing Statistics

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We initially used email for only academic purposes, but now it is globally used for promoting products and services. Email marketing statistics help the company know how they should use it to increase their emails’ benefits. People tend to pay more attention to the email if a video or an image is attached along with the written part. It has been expected that the total number of people who can benefit from email marketing is around 4.3 billion. This figure has been estimated to reach by the year 2023.

Strong Return On Investments

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Email marketing statistics have helped companies to achieve a strong return on investments. Email marketing has spread a lot in the past few years, and the return on investment is massive. An email marketing plan that has been well-thought-out can yield a lot of money. Every $1 that the company will spend on email marketing will have a return of $42. There are many more benefits of email marketing, but this is the top benefit that a company might witness.

Email Marketing Statistics – Uses

Email marketing has become a favorite way for marketers to distribute their content. Planned email marketing statistics can help companies to gain more popularity and attention. It can even increase their sales to such an extent that they might not even have thought of it. Recent statistics have depicted that almost 87 percent of marketers now use email marketing to boost their sales. It is the third most famous way of distribution besides social media and blog. Many of the marketers are even indulging in paid collaboration with the help of email marketing. It helps them to boost the reach of their content a lot more.


It has been forecasted that the email marketing statistics will prove to be beneficial because it will reach almost 4.3 billion people by the year 2023. A study found out that in the year 2020, around 293.6 billion emails were sent and received every day. Nine out of ten companies resort to email marketing for promoting their brand because this way, they can directly reach people. In case the company adds a video along with the mail, the chances of it being paid heed to increases by 300 percent.

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