6 Ways To Create Great Email Marketing Emails


marketing email examples

They all want to know if email marketing is really as effective as many of these new courses and systems claim to be. It really comes down to several best practices in writing for your email content and the subject line of the message itself. This is what is going to get the best response from your readers in this particular article:

Be A Call-To-Action

A sign on a wall

One of the most important things to remember with marketing email examples is to make sure that every page in your campaign is a call-to-action page. This means that your subscribers have to click on a certain link in order to be taken to the “order now” page or whatever it is that you want them to do.

Even though people might ignore your links or buttons, they have to be made aware that they exist by means of an email. Remember, that means giving your readers real reasons to act, rather than mere suggestions. You have to make it a point to get your recipients actively motivated to actually take action in order to see results from your marketing campaign.

Be Direct

A desktop computer sitting on top of a desk

Don’t try to hide anything from your readers in your email marketing examples. The less you include in your campaign, the better. A couple of sentences about your company, product, or service along with a single picture in your campaign will do the trick for you.

Do not try to fool them into clicking on a fake link or to purchase something that does not exist. People hate when they get taken for a ride, so stay straightforward and get straight to the point with your marketing channel.

Give Your Recipient’s Value

If you are selling a product, your marketing emails should be about that product. Do not give your recipient’s fluff. One way to do this is to only send them emails if they will actually be useful to them. For example, if you are selling shoes, a campaign aimed at both men and women can be sent out.

However, a campaign aimed only for women can only contain relevant information. Some other things you may want to consider when writing your marketing emails are providing freebies, free newsletters, or discounts.

Use A Catchy Subject Line

Branding yourself as a professional brand when it comes to your emails is essential. A subject line is what attracts your recipients to open up your emails. In order to craft the right subject line, think about what your target audience will associate with your brand.

For example, if you sell watches, your subject line should either reflect that fact, or have a visual reference to your product or service. Remember, your subject line is how your recipients will first get to know about your marketing campaign.

Show Your Expertise

The best marketing content never comes across as a sales pitch. Instead, showcase your experience in relation to the product or service you are marketing. For example, if you sell training kits for adults, your marketing content can be about your own experience in dealing with adults. On the other hand, if you offer to manufacture an adult toy for someone, include some information about toys in general. This shows your customers you understand the needs of the customers you are trying to reach.

Make your marketing campaigns easy to read – High quality email marketing campaigns don’t just make it to the inbox. They also make it to the customer’s inbox, where they read every word and click through each and every link contained in your emails. To ensure that your emails get opened and read, focus on making your messages easy to understand, clear, and informative.

Final Words

Provide your subscribers with updates – You should always send out marketing emails to your subscribers at least once a week. It is important to keep in touch with your subscribers to let them know what is going on in your company and what is new with your products and services. In addition, send out free newsletters to your subscribers on a regular basis. These will give your subscribers a chance to get any recent news or industry updates that will be of value to them.

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